>>653
>the early years were simply a craze kids went through before moving onto the next one
Well, that has always been the case with LEGO themes. Space went through the same thing, but what really set Bionicle apart was the story they've built for the theme. It wasn't just robot action figures that you could build, they were robot action figures who fought in an intercontinental, interplanetary war to save their god from eternal slumber, who in turn just happened to be a giant walking, talking exploration vessel built by mysterious beings who might just be humans like you and me. It had a gigantic sense of scale that went beyond just the sets, but I won't deny that after ten long years it kind of fizzled out. Toys are being replaced by tablets, and even Star Wars merch, LEGO or not, is collecting dust on shelves nowadays.